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UID:20260718T084840Z - 19044@odoo-web-85957879f6-mt9nb
DTSTART;TZID=Asia/Ho_Chi_Minh:20250515T210000
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CREATED:20260718T084840Z
DESCRIPTION:<a href="https://portal.lmc.vn/event/podcast-2-sales-without-pr
 ofit-why-youre-still-losing-money-12/register">Podcast #2: Sales Without 
 Profit – Why You’re Still Losing Money</a>\nPart 1: Why You’re Selli
 ng More but Earning Less In our second episode of "Market Moves\," we tack
 le one of the most painful realities in e-commerce: you’re getting order
 s\, but your wallet isn’t getting fatter."I doubled my ad budget\, but c
 onversions didn’t improve. I’m stuck at 2M VND/day and can’t scale f
 urther." Sound familiar? This episode breaks down why many sellers are not
  lacking products — they’re lacking systems\, analysis skills\, and to
 ol mastery.Why This MattersChoosing the right product is just step 1 — p
 rofitable scaling comes from strategic executionMost sellers lose money no
 t because of bad products\, but because they: Misinterpret data Fail to op
 timize programs (discounts\, shipping\, bundles\, ads) Depend too much on 
 one tool (usually ads)Platform tools are free — but misusing them can be
  expensive This episode helps you stop the bleeding and rethink your selli
 ng model.Common Mistakes We’ll CoverMisjudging product performance due t
 o poor data readingRunning ads with no conversion plan or profit guardrail
 sFailing to use cross-selling\, bundling\, or platform marketing toolsNot 
 aligning offers with market demand (wrong price\, no urgency)Violating pla
 tform policies → no search visibility\, no trafficSelling to the wrong s
 egment (e.g. resellers) without price structurePart 2: 6 Live Case Studies
  – Real Stores\, Real Struggles Case Category Key Issue #1 Grocery Subje
 ctive decision-making\, no data analysis skills #2 Health Wrong tool setup
 : high sales = no profit\; profit = no sales #3 Mom & Baby No offer\, no i
 ncentive\, pricing worse than competitors #4 Computer Accessories Selling 
 to resellers → price war → needs strategic tool use #5 Fashion Accesso
 ries Full ad dependency\, poor use of marketing modules #6 Men’s Footwea
 r Policy-violating product + SEO failure = no search traffic Each audit sh
 ows what sellers miss when focusing only on product without thinking [...]
DTSTAMP:20260718T084840Z
SUMMARY:Podcast #2: Sales Without Profit – Why You’re Still Losing Money
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