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UID:20260718T084044Z - 4913@odoo-cron-65bccb8bfc-ws5bt
DTSTART;TZID=Asia/Ho_Chi_Minh:20250619T210000
DTEND;TZID=Asia/Ho_Chi_Minh:20250619T220000
CREATED:20260718T084044Z
DESCRIPTION:<a href="https://portal.lmc.vn/event/the-secret-to-revenue-grow
 th-on-tiktok-shop-without-deep-discounts-24/register">The Secret to Revenu
 e Growth on TikTok Shop Without Deep Discounts</a>\nMany brands and seller
 s on TikTok Shop have become overly reliant on Flash Sales\, coupon stacki
 ng\, and aggressive affiliate tactics. The result? Inflated sales figures\
 , unstable margins\, and a customer base conditioned to only purchase duri
 ng heavy promotions. Podcast #12 offers a fresh perspective: How to drive 
 real revenue growth using smart traffic and content strategies — without
  deep discounting.Podcast ObjectivesHelp brands and sellers build high-con
 verting traffic strategies while protecting their margins.Promote a sustai
 nable TikTok Shop mindset: Value > Discounts.Provide actionable frameworks
  for media\, content\, and operations teams.Key TakeawaysWhy Deep Discount
 s Can Undermine Growth Constant price drops lead to shrinking margins and 
 a diluted brand position. This episode breaks down three common traps: Fla
 sh Sales\, excessive coupons\, and overused affiliate campaigns.TikTok Sho
 p Traffic Sources: What Works? A clear comparison:On-platform: Search\, Li
 vestream\, Short Video Discovery\, TikTok Ads.Off-platform: Influencer cam
 paigns\, group chats\, social traffic — often overlooked but extremely p
 owerful when used correctly.Offers With Logic Convert BetterCase A: Generi
 c traffic with no clear offer = low CTR.Case B: Value-driven offer (free s
 hipping\, urgency\, content with strong insight) = higher CVR.Core framewo
 rk: Value > Discount.3 Content Formats That Drive Sales Without Discounts"
 Common Mistakes" — Highlight typical buyer errors to build trust and rel
 evance."Live Demo with Results" — Show actual outcomes to build confiden
 ce and spark purchases."One Thing You Didn't Know" — Deliver surprising 
 insights to trigger curiosity and conversions.Event DetailsDate: June 19\,
  2025.Time: 21:00 – 22:00 (GMT+7).Format: LivestreamFacebook: https://ww
 w.lmc.vn/r/DaFTikTok: https://www.lmc.vn/r/AdqLanguage: Vietnamese.Free Bo
 nus for RegistrantsContent & Video Creation [...]
DTSTAMP:20260718T084044Z
SUMMARY:The Secret to Revenue Growth on TikTok Shop Without Deep Discounts
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